AI Insights · Timothy · January 2024
Top 5 Virtual Fitness Programs in Portugal Q4 2023
Discover the performance of the top 5 virtual fitness programs in Portugal for Q4 2023, including trends in downloads, revenue, and active users.
In the fourth quarter of 2023, the top 5 virtual fitness programs in Portugal showcased distinct trends in downloads, revenue, and weekly active users. Here's a detailed look at their performance:
Strava: Run, Bike, Hike experienced fluctuations in both revenue and downloads. Weekly revenue saw a peak of around $5K in late September, and despite some declines, it ended the quarter at approximately $4.7K. Downloads had a notable dip mid-quarter, dropping to around 1.3K but recovered slightly to 2K by the end of December. Weekly active users remained relatively stable around 91K at the start but dipped to 77K before climbing back to 89K by the end of the quarter.
Wikiloc Outdoor Navigation GPS maintained a steady revenue stream, fluctuating between $1.4K and $2.5K, with a peak in mid-October. Downloads saw a decline, starting from 1.1K and dropping to 514 in mid-December, but ended the quarter at 834. Active users also saw a slight decrease from 4.2K to 3.1K, but rebounded to 3.6K by the end of December.
Zwift: Ride and Run showed consistent revenue figures, ranging from $1K to $1.5K throughout the quarter. Downloads peaked at 222 in late October and remained relatively stable around 100 in subsequent weeks. Weekly active users saw a rise from 720 to 1K by the end of October, maintaining around 800-900 for the rest of the quarter.
Freeletics: Workouts & Fitness had a steady increase in revenue, starting at $880 and peaking at about $1.3K in late December. Downloads were relatively low, peaking at 763 in early December. Active users remained consistent around 7.9K but saw a slight dip to 7.1K towards the end of the quarter.
JustFit: Lazy Workout & Fit saw varied revenue, peaking at $1.3K in mid-October and experiencing a decline to $667 by the end of December. Downloads peaked at 1.7K in late September and fluctuated around 1K for most of the quarter. Active users increased from 2.6K to 3.1K, ending the quarter slightly lower at 2.9K.
These insights are based on data from Sensor Tower. For more detailed information and further insights, visit Sensor Tower's platform.
